Work With Us

DefineMe Creative Studio is an incubator for iconic brands, licenses, and private label in the fragrance and body category. Led by Jennifer McKay Newton and her team, we craft immersive consumer experiences that foster deep emotional connections through scent and beautifully designed packaging. 

With expertise in translating pop culture moments into elevated, memorable fragrances, Jennifer works with the world’s top fragrance houses and perfumers to develop scents that captivate audiences from Gen A to Gen X. Her well-trained nose and unique ability to link scent with intention, personality, and character set DefineMe Creative Studio apart as a leader in fragrance innovation.

In addition to developing turnkey brands, we also help scale your business through strategic sales and global distribution channels, marketing, website design, targeted ads, and influencer outreach.

At DefineMe Creative Studio, we go beyond creating perfumes—we build brands, craft compelling narratives, and transform the way consumers connect with fragrance. 

For inquiries, contact info@definemefragrance.com.